An interview with Sowena CEO, Perran Cooke

Sowena Group was founded to redefine recruitment by delivering a candidate-first approach in an industry that often falls short of transparency and authenticity. With a career spanning a decade of experience in executive search, our CEO, Perran, recognised a gap in the market to offer a service that prioritises honesty and trust, fostering long-term success for both businesses and candidates alike. 

After building an impressive reputation working with hundreds of finance professionals and high-growth businesses across the North West, Perran took the bold step of launching Sowena in 2024. The mission was simple yet transformative: to elevate recruitment from a transactional process to a meaningful partnership that drives growth. 

Hear more about his vision for Sowena and what he hopes to achieve within the finance community in this video interview.